Where sport meets simplicity

We started as volunteers, just like you. We believe in the power of sport, the strength of community, and our tools that make club life simpler, smoother, and more connected.

Friendly Manager started on the sidelines. Our founder, Karl Friend, was volunteering with his local youth group when he spotted a problem: admin was getting in the way of the good stuff. So, he built a simple tool to take the pressure off—and just like that, Friendly Manager was born.

What began as a way to sort out volunteer rosters soon took on a life of its own. Clubs started asking for it. Then more clubs. And over the past five years, this little startup has pulled its socks up and grown into one of the most feature-packed club management systems around.

We believe in the power of a club, the community it creates, and the heart of every club - its volunteers.

OUR ETHOS

Clubs come first. We build from the ground up, giving clubs the tools to succeed and delivering reliable data and functionality for regional and national bodies.

We are structured

We believe great clubs start with strong foundations. Our systems bring structure to your club’s day-to-day, so you can spend less time juggling admin and more time doing what you love.

We are PLAYFUL

Sport should be fun, and running a club should be too. We keep things simple, intuitive, and enjoyable, so your team can stay motivated and your members stay engaged.

We are CONNECTED

Clubs thrive on connection. Our tools make it easy to bring your coaches, members, parents, and volunteers together, keeping everyone in sync, on and off the field.

We are DRIVEN

We’re passionate about helping clubs succeed. Every update, feature, and improvement is designed to make your club stronger, smarter, and ready for whatever’s next.

OUR LOGO

Friendly Manager's logo is made up of the following components.

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Care for Customers

At Friendly Manager, we're committed to not just meeting, but exceeding the expectations of our customers, providing unparalleled support and a personalised approach that ensures every club feels valued, understood, and perfectly equipped to thrive.

Club identity

Friendly Manager mirrors the identity of a club, embodying the community spirit, teamwork, and passion that define the heart of every sports organization, ensuring our services resonate deeply with the essence of club culture.

Love for Sports

At Friendly Manager, our passion for sport drives us to create innovative management solutions that empower clubs to focus on what they love most, nurturing a vibrant sporting community where talent and enthusiasm flourish.

Meet our team

We’re sports people at heart—and that drives everything we do. From organising schedules and managing memberships to facilitating communication and everything in between, we’re here to deliver a solution that helps clubs thrive—because when sport flourishes, communities do too.

  • Jono Collins
    Sales

  • Nicole Roe
    Customer Success

  • Leigh Perry
    Customer Success

  • Shontelle Wyber
    Customer Success

  • Karl Friend
    Founder/Product

  • Jade Perkins
    Customer Success

  • Kate Boyt
    Product

  • Danshi An
    Developer

  • Andrew Simmonds
    Developer
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  • Andy Hays
    Hardware

  • Fei Guo
    Marketing

  • Rodd Penney
    CEO

Get started with Friendly Manager today.

Let's make sport simpler, together.

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